Full vs Partial Vehicle Wraps: Making the Right Choice for Your Business

A vehicle wrap transforms your company vehicle into a moving advertisement, always working to promote your brand. According to the Vehicle Wrapping Industry Report 2024, vehicle wraps have become one of the most cost-effective forms of outdoor advertising.

Full vehicle wraps encompass the entire vehicle's painted surface, offering maximum visibility and creative freedom. The International Sign Association (ISA) Guidelines indicate these comprehensive wraps typically cost between $3,000-$5,000 for standard vehicles, with larger vehicles ranging from $5,000-$10,000. 3M Commercial Solutions Division Data shows the complete coverage ensures brand consistency and provides the highest visual impact while protecting the vehicle's paint. Their research also notes the higher initial investment and longer installation time of 2-3 days may impact your decision.

Partial wraps cover 25-75% of the vehicle, strategically placing graphics in high-visibility areas. Avery Dennison Graphics Solutions Research reports these wraps cost between $1,500-$3,000, providing an effective middle ground for businesses seeking impact on a smaller budget. Their studies show installation usually takes 1-2 days, and the process offers more flexibility in incorporating the vehicle's original color into the design.

The Vehicle Wrapping Industry Report reveals that businesses using full wraps experienced 30% higher brand recognition compared to partial wraps. However, partial wraps still create significant brand impact through strategic placement of logos, contact information, and compelling graphics. According to 3M's market analysis, full wraps average $0.15-0.20 per thousand impressions, while partial wraps cost $0.10-0.15 per thousand impressions.

When considering brand identity, full wraps offer unlimited creative possibilities to tell your brand's story. Every angle of your vehicle becomes an opportunity to reinforce your message and create a lasting impression. Partial wraps, while more limited in scope, can still create powerful brand recognition by focusing on key messaging in high-visibility areas.

Avery Dennison's industry experts often recommend starting with a partial wrap for new fleet advertising programs, allowing businesses to measure results before potentially upgrading to full wraps. The ISA Guidelines suggest both options require regular maintenance, though full wraps typically demand 15-20% more in annual maintenance costs to maintain their impact across the entire vehicle.

Sources:

• Vehicle Wrapping Industry Report 2024

• International Sign Association (ISA) Guidelines

• 3M Commercial Solutions Division Data

• Avery Dennison Graphics Solutions Research